But do places have a soul?

But do places have a soul? Introduction to Quaderno18 edited by il prato publishing house
I have been asking myself this question quite often recently, I even wrote about it some time ago, when I had already made a distinction between identity and soul.

But do places have a soul

My answer to the question is YES, without a doubt on my part. But really, I’m thinking about this matter over and over. I think there is a crucial distinction between identity and soul if we want to develop a real sustainable tourism. So, I will try to answer myself. Again.


Identity or soul

Here I go back to my initial question and introduce the identity variable. Nowadays it is quite common to link the word identity to places. In my opinion this word is divisive, we are looking for the characteristics that differentiate one place from another rather than what they have in common. A phenomenon that I find worrying since I have the clear impression – walking around the villages – that they are all becoming the same, with similar promotions and with a strong emphasis on food and wine and typical products. Don’t get me wrong, typical products are fine but when, to push a product and a territory, tourist operators invent “the way (cammino) of the prosecco hills” you can easily understand that it is not a pilgrims’ way […]

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Experienced-based and sustainable tourism

Experienced-based and sustainable tourism by Chiara Ceccon (teacher of corporate tourism studies ITSET A. Martini Castelfranco Veneto -TV -) for Q18 TOURISM 20.0 School, tourism, territory

The research and training project launched by Aida Marketing e Formazione, Progetto Re-Cycle and Paesi e Poesie, in collaboration with six Venetian and Calabrian schools and two municipalities, Zero Branco (TV) in Veneto and Caulonia (RC) in Calabria, has led to the analysis of the data from the questionnaires collected. The questionnaires asked the students of the six schools involved some questions relating to their relationship with the territory and how they experience sustainable tourism.

Experienced-based and sustainable tourism

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Young students critical perception on tourism

Young students critical perception on tourism by Lucia Ammendolia for our Q18 TURISMO 20.0 Scuola, turismo, territorio

In this Quaderno our starting point was the Tourism 20.0 project (20 like the Italian regions). Our aim is to highlight the world of school, a real cross-section that helps us to have a more complete and broader picture relating to the perception of the tourism topic, offering an authentic overview of the school dimension. Our intent is above all to stimulate thinking and to encourage young people to have a critical point of view regarding the concept of tourism.

Due to the rapid evolution with which tourism is increasingly intertwined with the sustainability of the natural, social and economic environment, it is essential to listen to and support those who will inherit the situations that we adults are already leaving behind us.

Young students critical perception

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TOURISM 20.0 School, tourism, territory is the full title of the event, which will take place on May 21st in Zero Branco in the province of Treviso. It is included in the ASviS Festival for Sustainable Development 2024

We will present – yes… once again – one of our favorite subjects: sustainable tourism. The setting will be the beautiful scenario of Villa Guidini

Tourism 20.0

The event is the final part of the Turistico 20.0 pilot project, a sustainable tourism project which aims to enhance the province territory and connect the North and South of the country, also involving our future tourism operators: male and female students of tourist schools.

The program

Tourism 20.0

The event will be held in Italian.

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Turistico 20.0 – tourism from schools to the territory

Turistico 20.0 – tourism from schools to the territory – is the title of a project aimed at the Tourism Professionals of Tomorrow. In this very first phase it has involved 6 schools and two municipalities between Calabria and Veneto.

Turistico 20.0 is a sustainable tourism project that aims to enhance the whole territory of the peninsula and connect the North and South of Italy. An idea by Aida Marketing & Formazione, Paesi e Poesie, and, last but not least, Progetto Re-Cycle

As Progetto Re-Cycle we intend to interact with students and strengthen their knowledge of sustainable and inclusive tourism. In our case we can add digitalization as an extra value with  Accessible Life project by our Ermes Tuon. The Tourism Professionals of Tomorrow are the heart of Turistico 20.0. Last October, after a presentation webinar, the students who participated were asked to fill out a questionnaire. The purpose of the questionnaire is to understand their opinions and habits about tourism. We have collected all the data  and you can find the results HERE.


Tourism, people, training

Tourism, people, training is the introduction to our Q17 “School, professions and tourism trends” available from October here


There is a urgent need to strengthen training, nowadays funded training is of crucial importance. I have more than 25 years of experience in the sector, I know something about it, having held multiple roles. What have we done? I would say the most positive point is undoubtedly that talking about training, even in small companies, is no longer a taboo and believe me it is no small step. What do we have to do? A lot and here I go by bullet list: […]

People or lemons to squeeze? Leila’s story in Venice

Leila is a fictional name, but she represents a real person, or better to say, several people – all women – who spent a day in Venice. This is already a bad start, as they represent the tourist type that isn’t exactly well received in the lagoon city. They are those of “hit and run” tourism, the ones who go to the supermarket and prepare sandwiches which they will then eat somewhere. Maybe, while eating, somebody will tell them “Venice is not Disneyland”. It’s a shame as that these people approached the city with great respect, they tried to visit as many things as possible, but their expectations were not met. Queues everywhere, skyrocketing prices and non-existent services […]

Tourism people training

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Summer season 2023

Summer season at Cavallino Treporti coast

Summer season 2023 at Cavallino Treporti coast by Tiziano Simonato is the fourth article of our Q17 “School, professions and tourism trends” available from October here

This summer season has just ended and this year the positive trend – already recorded in 2022-  is confirmed as well. Arrivals and presences in the outdoor tourism sector are at pre-Covid levels. A good sign for the restart of holidays and travel in general, despite the unfavorable economic situation.

Tourists from Germany, Austria and Switzerland are the regular guests of the Cavallino Treporti  coast in summer  […]   The Municipality of Cavallino-Treporti has even established the “Ambassador Award”. A ceremony takes place to recognize the families of foreign guests -recommended by the tourist villages- who have spent their holidays at Cavallino for decades

Summer season 2023

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The environmental hiking guides

The environmental hiking guides is the second article of our Q17 “School, professions and tourism trends” available from October here

The activities of environmental guides in the Sibillini Mountains and Valnerina

I think that we must love Nature , understand and above all respect it. This is why – combined with the desire to get people talking about my territory –  in 2019 I started the journey to become an environmental hiking guide. Before telling you about my activities, however, I would like to explain what a GAE is and what he/she does.

Environmental guides (GAE) are professionals who lead people on excursions and in various outdoor activities. However, they don’t just do this.

The tasks of a GAE can be very varied and differ from guide to guide, from territory to territory. In addition to being a guide on a trail, they can provide naturalistic, historical and cultural information at the same time.

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Is tourism a bad guy or a good guy?

Is tourism a bad guy or a good guy? by Lucia Ammendolia is the third article in our Quaderno Q17 School, professions and trends in tourism available from this link in October

Work organization requires more motivation than control, more creativity than bureaucracy, more ethics than cunning, more aesthetics than practice, more life-time balance than overtime, multitasking and availability.”

Domenico De Masi

Increasing numbers of arrivals

This year we have witnessed a strong increase in arrivals in Italy. On September 1, 2023, the data from the Territorial Observatory on national and international tourist flows were presented in Venice. Italy is the fourth most popular destination for European tourists, who invest 12% of total spending in our Bel Paese. Germany, Switzerland, the United States, the United Kingdom and the Netherlands represent the largest flow of foreign tourists to Italy. Only in July did Italy overtake Spain and Great Britain. (source

Decrease in domestic tourism

Unfortunately, the bad news is that domestic tourism has struggled to take off. Yet it should be the “treasure” of the sector because it is protected from any variables that nowadays easily affect foreign tourism. Furthermore, this type of tourism, prefers less travelled national locations. This could be seen last year, with an increase in presences in many areas of the South

Young professionals and work

There are many Italians who were unable to take a holiday in 2023 or preferred cheaper destinations. Inflation, increasing prices , wages, which have remained frozen for years, no longer offer a secure economic base. Even if there is a lot of demand for work, especially in the catering and accommodation services sector, there are many young people from North to South who do not even respond to the request. Sometimes there is a feeling that young Italians do not want to make sacrifices, but the phenomenon of “great resignation”, already known in the  USA,   is rapidly expanding in Europe too […] Continue reading “Is tourism a bad guy or a good guyhere

Is tourism a bad guy or a good guy?

New tourism and new learning in the tourism sector

New tourism and new learning in the tourism sector by Chiara Ceccon (teacher of tourism at ITSET A. Martini Castelfranco Veneto -TV-) is the first article in our Quaderno 17 “School, professions and trends in tourism” available from this link in October

New learning in tourism

At the end of the pandemic crisis, with all its consequences, from the reorganization of teaching to compulsory training for teachers in the field of new digital technologies, secondary schools have to face new challenges to keep up with the times and with changes in the world of work.

As a teacher of a fundamental subject in tourism, corporate tourism disciplines, I realized that the tourism sector has speeded up times in an almost uncontrollable way; in fact, it is well known that tourist flows in the Italian and international markets have recovered post-pandemic at exponential rates compared to the pre-Covid-19 period.

A demonstration of this fact is that travel agencies, especially online tour operators, have increased or changed their mission, starting from “proximity tourism” and moving towards the so-called “experiential tourism”, requested by most of the tourist demand. This is also due to revenge tourism, i.e., the desire for revenge and the increased propensity to travel after the restrictions. The accommodation facilities have also been renewed, thanks to the possibility of taking advantage of tax incentives and the offer has also been enriched with new proposals in the food and wine sector. […]

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